Joera Mulders

Hi, my name is Joera Mulders. I am a cultural anthropologist, who learned himself to code.

Over the past seven years I have been working with and within communication teams

of local government and other public organisations, trying to operate

with transparency and in dialogue with the people whose lives are impacted.

With my understanding of social dynamics as well as technology

I contribute to the development of digital solutions.

Hi, my name is Joera Mulders. I am a cultural anthropologist, who learned himself to code. Over the past seven years I have been working with and within communication teams of local government and other public organisations, trying to operate with transparency and in dialogue with the people whose lives are impacted.

With my understanding of social dynamics as well as technology I contribute to the development of digital solutions.

Province of Utrecht et al.

Geothermal energy

In the dutch province of Utrecht a group of partners is researching the options for geothermal energy, which could be an innovative step in our countries search for a more sustainable energy mix. Launderette created a shared identity for this cooperation. Inspired by Eric's designs I build a website with a ferris wheel like menu and recent content flow. I think we managed to mix playfulness and professionalism in a memorable website. Manon Raats and the editorial team explore storytelling and photography that may make this new - and relatively clean - source of energy a familiar part of our lives. warmtebron.nu

Website development and maintenance Together with Manon Raats en Launderette
Municipality of Amsterdam et al.

Financial district

The project Zuidasdok intends construction of a tunnel for Amsterdam's ring road where it crosses the financial district; the Zuidas. Together with former communication team of the North/Southline and agency Fabrique we build a website would that form a bridge between the principals, the builders and the people working, living and travelling in the area.

Two years later the project has come to a standstill. The website has evolved into a channel for communication about the area.

I pride myself that the website is multilingual, that we send out several thousands of automated emails a week and takes care of rsvp management for a multitude of events.

Website development and maintanance Together with Fabrique
Municipality of Amsterdam

A metroline

Being involved with the construction of a a new metro line under Amsterdam has been a most informative experience. When public approval tanked, there was no alternative but to communicate open, proactive and with transparency. It worked. Remarkably so. And it was fun.

On the two consecutive websites (i developed and maintained the second one) 2546 articles were posted that received a combined total of 45.000 comments. 5160 individuals asked questions online or gave their opinion. Only once a comment was removed. This case has shown that when an organisation intends to own the conversation and be present in their own comment section with respect and honesty, the conversation that forms will adopt similar qualities.

The website as been archived as part of Amsterdam's social history.

Website development and maintenance Together with Launderette

Flo Legal

Licence check

Vergunningchecker, translated as 'Licence check', is he most innovative project that I have worked on. Flo Legal maintains an up to date database with question tree’s for all licences awarded by the Dutch national government, provinces, water boards and municipalities.

For a given activity, like digging or dumping waste, and a specific point on a map, the application delivers a custom set of questions, resulting in a list of licences needed. I worked on the UX and build frontend for the early versions of the app. You may find a demovideo here. Vergunningchecker is currently maintained and extended by Geodan.

UX and frontend Together with Ruben Zijlmans, Jan van Casteren and Jenny Schavemaker
Province of Limburg

Cross border trains

Through the identity EurekaRail, the Dutch provinces of Limburg and Noord-Brabant acquired funding to research and implement improvements for train travel along several bottleneck border crossings. Measures to increase capacity are being implemented between Heerlen and Herzogenrath (Germany). The national government has also agreed to improve the connection between Weert and Hamont (Belgium). As of January 2019 a direct train connection operates between Maastricht and Aachen, to be extended to Liege.

The website communicates its stories in four languages.

Ontwikkeling website en onderhoud Samen met Manon Raats en Launderette
Transport area Amsterdam

Public transport

Public awareness campaign for changes to the route network of public transport in and around Amsterdam. Development website Together with Launderette

Transport area Amsterdam

Light rail

The eexisting tramline from Amstelveen to Amsterdam South train statuion is being modernized between 2019 and 2021. Since 2015 the website amstelveenlijn.nl communicates about the planning process and public participation.

Development website Together with Gumtree Creatieve Communicatie